Cadbury World. Birmingham’s very own chocolate paradise is fun for chocolate lovers of all ages. Indeed, if you’re a chocoholic, this is an attraction that you will be coming back to for more. A fun, educational multimedia attraction dedicated to the story of Cadbury, the nations favourite chocolate!

The newest and most high-tech area of Cadbury World is The Purple Planet. In this interactive exhibition guests can grow virtual Ghanaian cocoa beans, chase creme eggs across an interactive floor, and shower themselves in chocolate rain – a must for any chocoholic!

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